Aradhana Rai Gupta is the Co-Founder of Baala, a social enterprise driving menstrual and reproductive health equity across India and beyond through awareness, access to sustainable menstrual products and policy advocacy. Under her leadership, Baala has reached over 1 million women and girls across rural and low-income communities, combining research-driven interventions with local innovation to create long-term behavioral change.

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Prior to founding Baala, Aradhana worked with Procter & Gamble, EY and University of Cambridge. She holds a Bachelor’s in Economics from St. Stephen’s College and an MBA from Cornell University.

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Recognized among Forbes India 30 Under 30, Vital Voices GROW Fellows, BMGF Goalkeepers, and Harper’s Bazaar India Trailblazers, Aradhana is known for her empathetic, data-led approach to social entrepreneurship and her advocacy for gender equity, youth engagement and sustainable development.

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